“You can say anything to anyone, but how you say it is critical to what reaction you get.”

John Rampton

What is a listing?

The listing describes your product and contains your sales arguments. The “texts” in your listing are weighted differently for the algorithm and are of major importance to Amazon’s search engine A9. That’s why all of your listing has a huge impact on your product’s relevance and whether it is ever found / listed or deemed relevant by Amazon at all.

What components does your listing consist of? Exactly 5 +1 pieces …

• Product Images – very important for your visibility
• Product Title – very important for your visibility
• Bullet Points – very important for your visibility
• Product Description – important for your customers
• Customer Reviews – very important for your visibility and your customers
• Additional backend keywords in your product settings – very important for your visibility

Product Images

Your images are one of the key selling points of your product – they are always considered first!
If they are not created professionally, your potential buyer is more likely to buy at the competition, which is using professional photos in contrast. Professional product images cost no more assets today. With us you get high profile photos that set your product apart from all others.

We not only know the exact specifications of Amazon regarding product photos, but also combine this with aspects of sales psychology. Find out what prerequisites your pictures must have and what we can do for you in product photography.

The Product Title

The product title contains the key information and keywords to be properly indexed and found by Amazon.
It is important that you excite the customer with the right words and clear advantages and unique selling points (USPs) that make up your product, and encourage them to make a purchase decision. We make sure your title is legible, appealing, contains the most relevant keywords, and adheres to Amazon’s policies. For example, it is now mandatory to include his brand name in the title.
Here’s an example of what an optimized title looks like – which of course also depends on your target group!

BRAND® musical instruments set for children made of wood – 15 pcs. Music toys with premium rhythm instruments from 3 years for an inspiring musical early education

BRAND® Premium glazing blocks | 30 x 100 mm, 400 pieces | Shims, spacers, plastic spacers | Set: 1, 2, 3, 4, 5, 6 mm

ATTENTION: To be correctly listed by Amazon, your title must not exceed 200 bytes, including spaces (insert your title here and see how many bytes your title has) and should follow the guidelines of Amazon.

The «Bullet Points»

The Bullet Points are 5 enumerations next to the product picture that should convince your potential buyer to purchase. Again, there are some things to keep in order to be well listed by Amazon.
At the bullet points max. 1000 bytes including spaces can be used. Again, good legibility and an attractive profile must be thought of. This can mean that the individual bullet points have the same length and each enumeration starts with a catchword that awakens the curiosity to read.

Once the potential buyer has clicked on your item, it’s mainly because of your pictures, and from now on, your Bullet Points sales and selling points (USPs) must be convincing, while you add more keywords to give your product visibility.

You want to save time and still have awesome bullet points for your product? We at AMZ Master Sellers have already done it for so many products that we can offer expertise and experience which you can benefit from!

The Product Description

If you do not have a registered trademark, it is important for you to know that your product description is allowed to contain max. 2000 characters. In the description should be information that you could not address in the bullet points.
It’s an advantage to first briefly describe what the product is, and then briefly list its benefits. The description currently does not get as much “points” from the algorithm as e.g. the bullet points, but it can be very important to your buyer. Especially with high-priced items, everything that the customer can read before a purchase is relevant.

If you have a registered trademark, you can use the so-called A + Content, formerly called Enhanced Brand Content or Brand Detail Page (EBC).
This replaces the description completely and Amazon only shows the A + content. Here, you have the opportunity to insert images as well as more texts and, above all, a beautiful and sales-promoting presentation.
No matter which product description is relevant for you, you will receive individual advice from us, in which we go through each step with you and successfully implement it.

The Product Reviews

Product reviews are one of the key selling points for your customers. Above a certain number of reviews, Amazon measures and weights the quality of the texts and if any pictures were sent.

ATTENTION: What many do not know is that if customers use relevant search terms here, you’re good to go! The algorithm will apply it and your product will rank below those words. We work with a special tool in that area to help you build a sustainable / legal Amazon compliance rating system. 

Top Ware! Man sieht die Qualität “Made in Germany”. Maße und Anzahl stimmt überein. Jederzeit wieder! 5 Sterne
Ich habe ja beide Produkte von XY gekauft und bin nach wie vor sehr zufrieden. Egal, ob 2,4cm oder 3cm breit. Die Auswahl an verschiedenen Dicken ist super.
Was ich absolut genial finde ist diese Technik, dass Feuchtigkeit einfach ablaufen kann und sich nicht staut. Dann kann zum Glück nichts schimmeln!
Bin sehr kreativ im Einsatz dieser Kunststoff Plättchen 😉 Zuletzt als Abstandhalter beim Einbau einer Haustür eines Freundes verwendet. Top!

Amazon Bewertung

The Backend Keywords

You insert the backend keywords under the product’s settings. Although they are not visible to the customer, they are nevertheless extremely important because they have almost the same status as the title. 250 bytes including spaces may be used here.
But first of all, to know which are the most important keywords of your product, it requires a comprehensive keyword research. We also take care of these for you.

We hope that we could give you a little insight into the importance of this comprehensive research. With our know-how in the preparation of your listing, you are on the safe side. Listing is your sales presence, replacing the product shelf and the store vendor, so it’s even more important how your product reaches your clientele.

If you want to save your valuable time here and focus on other core competencies in your business, then fully trust on us. We will make the most of your product and catapult you to the next level.