“Those who stop advertising to save money may as well stop their clock to save time.”

Henry Ford (1863- 1947)

What is “PPC”?

PPC (Pay Per Click) stands for a variant of search engine marketing, in which the campaigns are strictly billed on a per-click basis. The ads appear in the search engine results (SERPs) and are triggered when an Amazon customer enters one of the predefined keywords (keywords).

How does PPC work?

Amazon provides various “advertising methods” on your page that are marked as Ads (Sponsored). Since the number of advertising spaces (Sponsored Products / Sponsored Brand) is limited, the principle of the highest bidder applies. The more an advertiser wants to pay per click, the more likely the ad will be placed. Furthermore, PPC accesses individual keywords. This ensures that the ads delivered match the search intent of the searcher.

For example, if the search term is “Carpet Knife”, only those ads that have a clear contextual reference to the term or articles that refer to such articles through a perfect campaigning structure like ours or to the keyword “carpet knife” will appear. For example, if you sell “knife blades” then your blades should also be visible to the “carpet knives” to increase your visibility and ultimately your sales.

The whole thing is based not only on a top-developed advertising management, but also on a optimized listing. Above all, it is important to dominate the field in the main keywords and to keep an eye on the PPC costs through perfect monitoring. No problem with us!

How is PPC calculated?

What’s special about PPC marketing is that you as a seller only pays when someone clicks on your ad (Sponsored). The insertion of the advertisements is basically free. Whether or not the visitor makes a purchase at the end is irrelevant to the click price (cost per click or CPC) – it only counts that the user has reached the product page through the advertising material and that the customer is now buying your item. Make sure it is like that with our services.

The click prices vary from category to category. While in some market niches you have to expect a CPC of 1 to 3 EUR, you can generate clicks in other areas with just a few cents. All in all, this billing model is extremely fair and very attractive as every visitor is a potential buyer.

Who is PPC worthy for?

For everyone! If you do not use PPC and your images and listing are not optimized, you will not get high sales. Use the potential and allow us to lead you to the success of your company!

Keyword research is something like “the water in the swimming pool”. Without keywords tailored to your product, all of your listing, and ultimately your PPC campaigns will not work.

So unless you find the appropriate and relevant keywords for your product, you will almost never make sales – or much less than you can actually do.

An intensive keyword research can find up to 10,000 words or word combinations – sometimes even up to 20,000 different combinations.

Then, it is necessary to filter out the most important and strategically tuned 1000 pieces and to insert them into the PPC campaigns or to include the most relevant words in the listing.

ATTENTION: If you also sell in other marketplaces than Germany or if you already store with PAN EU, you have to adapt your listing as well as your PPC campaigns and keywords to these languages.

4 good reasons for PPC:

• You only pay when the customer clicks on the sponsored product.
• You reach a target group that has a clear buying interest in your products.
• You have full cost control at all times and can start and stop PPC at any time.
• You massively increase the reach of the item or brand, generating a large number of additional sales.

With us you have a competent partner at your side, which uses your advertising measures through a neat campaign structure and thus not only saves you money but also valuable time in the optimization!